Aidan Read

Building brands the move us forward

Hello!

My name is Aidan Read. I’m a Colorado based intern and consultant with a passion for autos. I grew up in a graphic design studio, and with 4 years of internship and consulting experience, focusing on CPG brand development. Check out my work experience and get in contact to start your project!

Education

Colorado State University, School of Business,

Bachelor of Science, Marketing – 12/2022 – 05/2025

George Washington University, School of Business,

Bachelor of Science, Marketing – 08/2021 – 12/2022

Portfolio

Brand Marketing

Branding Skills

Qualitative and Quantitative Research
Marketing Strategy
Launch Strategy
Creative Strategy
Brand Development
Digital Marketing
Design Thinking
Copywriting
Customer Service
Leadership and Management
Organizational
Excel
Word
Photoshop
Illustrator
SPSS

Brand Marketing Experience

Quel

As part of a semester-long business course, I helped develop Quel, a conceptual startup offering a science-backed eye health supplement aimed at digital device users. Our team was responsible for building the brand from scratch. We conducted market sizing and segmentation to evaluate growth potential, then built a comprehensive go-to-market strategy including brand positioning, pricing models, and distribution plans. I contributed to the design of targeted marketing campaigns across digital and in-person channels, with a focus on storytelling, influencer partnerships, and wellness-focused messaging.

MindGarden

I contributed to the development of MindGarden, a functional beverage brand centered on supporting mental health and daily wellness habits. Collaborating closely with senior designers, I helped shape the brand story and messaging to align with Gen Z values. I supported the creation of social media strategy and campaigns, helping to translate the brand’s mission into visually engaging and emotionally relevant content.

Digital Marketing

Wordpress

Website built in WordPress

Google Analytics

Tag manager and key events set up,

Mobile Optimized

Optimized for mobile viewing.

Design

Web Design and Canva elements

Copywriting

Engaging copy that drives action

SEO

Used on-site and off-site SEO strategies.

Certificates

HubSpot: Digital Marketing Certified

Consumer Behavior Trends: Meet the Postmodern Consumer

Skillshop: Google Analytics Certified

Experience

MarketBrand - Brand and Creative Strategy Intern
Fairfax, Ca, 05/2023 – Current

Collaborated with a team of three to develop brand identity, and strategy for small CPG companies launching new innovative projects, to appeal to larger investment or incubation programs.

Assisted Senior Designer in developing creative direction and brand program ensuring relevance and connection with Millennials and Gen-Z consumers online and in-store for a functional beverage line.

Developed client relationships to consult in marketing to gen-z audiences across several new brand innovation launches backed by fortune 500 companies and start-ups.
Pilot44 - Intern
San Fransisco, Ca, 05/2023 – 07/2023

Collaborated on content development with social media creator and marketing team to provide creative direction and focus for digital launch strategy for an emerging CPG functional beverage brand.

Engaged in-depth research, and analysis of market competition to aid understanding of the industry, created a perceptual map of competitors to aid brand development and positioning for a health brand.

Reviewed and synthesized in-depth insights from 20 unique user interviews, compiling and organizing key value and pain points to better understand use case, potential market, and scope of new sauce brand.

Created a Design Brief to effectively communicate findings in design thinking context from qualitative and quantitative data and guide further research in and development of new brand or product extensions.
MarketBrand - Intern
Fairfax, Ca, 03/2021 – 05/2023

Collaborated with Creative Director to provide consumer insights on existing assets to inform brand development to appeal and engage with Millennial audiences, in C-store retailers.

Deployed design thinking concepts through empathy mapping to better understand consumers, create more detailed personas, and effectively communicate design justification to data driven clients.

Used Excel to organize 150 potential brand names into a heat map, through cross reference with USTPO copy-write database to avoid infringement on intellectual properties.